At the end, you'll also explore flexible, cost-effective courses that can help you develop critical online marketing skills today. In this article, we'll explain more about online marketing, how it works, and provide guidance about producing a data-driven strategy in five simple steps. By tracking marketing analytics, marketers can learn more quickly what's working and what's not. Additionally, online marketing also generates a wealth of data so marketers get more immediate insights into their customer base. Using a variety of online channels, such as web, e-mail, and social media, online marketing pursues a number of goals, including promoting products and services, driving sales, and increasing brand awareness. When she’s not working or spending time with her family, she explores the intersection of community-based storytelling and culinary history.Traditional marketing, like print, broadcast, or direct mail, has increasingly given way to online marketing-also known as digital marketing-which meets customers where they are: on their smartphones, laptops, and tablets. Adrienne graduated from the University of Minnesota, with bachelor’s degrees in Journalism, Cultural Studies, and Comparative Literature, and from DePaul University, with a master’s degree in New Media Studies. After overseeing communications at Interfaith Youth Core and directing online communications strategy for DePaul University in Chicago, she eventually made her way back home to Minnesota, where she worked most recently as the Communications and Marketing Director for The Northside Achievement Zone. Following a temporary return to journalism-as a business and technology reporter and journalism instructor-she found the nexus of her work in communications strategy for education-based nonprofits. Although her career began in journalism, Adrienne was quickly and continually drawn to education-access work as result, she joined the founding staff of Breakthrough Saint Paul. Overseeing EdAllies’ editorial publications, blog, media relations, social media, marketing, branding, and more, Adrienne works to uplift student and parent voices, ultimately fostering more candid conversations about education in Minnesota. Jeff was named in 2011 as one of “200 Minnesotans You Should Know” by Twin Cities Business magazine. He is a board member of Venture Academy, a Minneapolis charter school focused on developing entrepreneurial leadership skills for its students, and of the Minnesota Jewish Theater Company, and also serves on the Business Advisory Group for the University of Minnesota’s Office of Technology Commercialization. Jeff is also a judge for the annual statewide Minnesota Cup business plan competition. He serves as an advisory board member to Gopher Angels, a Minneapolis-based investor network. In 2011, he founded AngelPolleNation, a networking organization for investors that holds quarterly events in the Twin Cities. Jeff represents high-growth, high-potential private enterprises and publicly traded companies. He is a serial entrepreneur himself, having founded two companies in the entertainment ticketing industry. For 36 years, he has represented entrepreneurs who start and grow technology-based enterprises and angel and venture investors who target those companies. Robbins is an attorney with the business law boutique Avisen Legal, P.A.
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